In this posting, we audited a local website to show how they can write a clear offer on their homepage.
At Website Artisan, we understood the power of messaging.
and how it can be a differentiator between you and your competitor.
Often times, we find ourselves writing or explaining our business from our point of view. We make mistakes like:
- Writing features instead of benefit
- Not explaining our offering on our homepage
- Using complex jargon instead that our layman terms
and to name a few.
In this video above, you’ll see how we turn this website around by writing a clear offer that allows visitors to understand the business easily.
If you have a website and are struggling with your messaging, request a FREE site audit we’ll go through your website.